eSUB Hires B2B Tech Sales & Marketing Leader, Don Araldi as VP of Sales



Technology Sales Veteran will Lead Company’s Domestic and International Sales Team to Meet Growing Demand for Innovative Mobile and Cloud Software Solutions


SAN DIEGO, CA. – eSUB Construction Software today announces Don Araldi will join the company as its new Vice President of Sales. Mr. Araldi joins eSUB’s growing leadership team as the company continues to innovate and expand market awareness of its mobile and cloud-based platform for specialty subcontractors.


Mr. Araldi has an extensive track-record for maximizing sales performance in the high-tech industry, with particular strengths in both enterprise and SaaS software sales models. He has built and managed sales and marketing teams for six different start-up firms, demonstrating rapid growth and tremendous success at each venture.  Mr. Araldi also brings significant fortune 1000 business experience, building and managing multi-functional sales teams as large as 250 personnel, targeting global-regional-local geographies, across many industries, holding revenue responsibility up to $350 million.


“I pride myself on being a strong team builder who believes in driving performance through positive feedback, mentoring and leading by example,” said Mr. Araldi. “I’m very excited to have the opportunity to help eSUB become the only Mobile Construction Management solution for all specialty contractors.”


Before joining eSUB, Mr. Araldi has held several executive sales and marketing positions including Executive Director of Sales at Inlet LLC, a digital document management solution provider, and Vice President of Sales at MediaRadar Inc., a well-known ad-tech solution provider for media publishers.


As Senior Vice President, Chief Sales and Marketing Officer at Wilton Re, he was instrumental in building the sales and marketing team at the risk and capital management solutions provider from startup to becoming a $300M powerhouse. He was also Director of North American Sales at Information Builders, an enterprise business intelligence and web-based reporting software provider, where he was responsible for a multi-office sales organization achieving $350M in annual sales. Mr. Araldi’s illustrious sales career dates back to the early 1990s.


“eSUB is excited to have such an accomplished leader taking over the sales organization to help deliver incredible value to subcontractors worldwide,” said Wendy Rogers, President, and CEO, eSUB Construction Software. “I’m confident his leadership, B2B tech sales experience, and operational expertise will help eSUB reach new heights,” she said.


Mr. Araldi has a BSC in Marketing from Santa Clara University.




About eSUB Construction Software

Founded and headquartered in San Diego, CA, eSUB is the leader of mobile and web-based project management and document control software designed specifically for subcontractors in the construction industry. Built on 30-plus years of expertise, eSUB’s easy to use, software-as-a-service (SaaS) solution helps self-performing contractors increase standardization, accountability, and productivity.


Today, thousands of users trust eSUB’s platform to manage project communication and collaboration on construction projects worldwide. For more information or to schedule a free demo visit or call 1.800.493.3782.


Media Contact:

Tyler Riddell
Director of Marketing
[email protected]

Posted in Company News, Press Releases.