Coltivar Webinar

Webinar Summary:

Technology has mobilized buyers to new power, increasing their expectations and negotiation leverage. The impact of this is evident in financial shifts- Construction industry revenue has experienced compounded annual growth of 7.18% in the last five years, while profits have declined by over 6%.
To compete in today’s construction market, companies must separate from the competition and mitigate against commoditization by providing an outstanding and memorable customer journey. This session will discuss how to integrate technology and analytics, effectively implement customer feedback, and align employees around a comprehensive customer experience strategy to maximize value for all stakeholders.

Learning Outcomes:

  • Describe the ways to gain an in-depth understanding of a company's "Perfect Customer".
  • Access different communication techniques to align employees around a customer experience strategy.
  • Analyze the ROI of implementing different technologies to maximize efficiency and the customer experience.


Join us as Steve Coughran, Director of the Coltivar Group presents "Revolutionizing the Construction Customer Experience".


About the Presenter:

Steve Coughran

Director of The Coltivar Group
Steve is Director of Coltivar Group, a keynote speaker for national associations and universities, author of Delivering Value, and an adjunct finance professor at the University of Denver.
As an entrepreneur, Steve has launched award-winning firms in the construction industry. He remains active in the community and has experience serving on the Associate Council of the AGC, State Board of Directors for the Green Industry, as an active member of CAMPC, and as a leader in Impact Denver. He applies his industry experience and financial acumen gained from working at Ernst & Young to help companies capitalize on their strengths and create superior value by performing activities in a unique way.